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Privacy Policy

1. Introduction

At Viper Stripes Direct (“we,” “our,” “us”), accessible via viperstripesdirect.com, your privacy is a top priority. We are fully committed to protecting your personal data and maintaining transparency about how it is collected, used, and safeguarded. This Privacy Policy is designed to inform our users, customers, and website visitors (“you”) about how we manage your personal information in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to personal data collected through our website (viperstripesdirect.com), including data submitted through contact forms, purchases, account creation, and cookies. Viper Stripes Direct operates as the “data controller” in the context of GDPR, determining the purposes and means of processing your personal data.

3. Categories of Data We Process

We may collect and process the following categories of personal data:

– Usage Data: Includes IP address, browser type, operating system, referring URLs, pages visited, time spent on the site, and other diagnostic data.
– Account Data: When you create an account or place an order, we collect your name, billing/shipping address, email address, and phone number.
– Profile Data: Includes customer preferences, purchase history, saved items, and behavioral patterns connected to your use of our services.
– Communication Data: Includes content of communications with our support or sales teams, including emails, forms, live chat, and communication history.
– Technical Data: Includes device identifiers, operating system details, browser settings, and system configurations required to optimize site functionality.
– Transaction Data: Includes payment details (such as last four digits of credit cards and transaction IDs), delivery addresses, and shipping logistics.
– Preference Data: Includes marketing and communications preferences, newsletter subscriptions, and product interest indications.

4. Legal Bases for Processing Personal Data

We process your personal data based on the following legal grounds:

– Contractual Necessity: To fulfill and manage your orders, payments, deliveries, and any related services or support.
– Legitimate Interests: To improve website performance, personalize services, prevent fraud, and secure our digital platforms.
– Consent: Where required, such as sending marketing communications or collecting analytics data via non-essential cookies, we will obtain your explicit consent.
– Legal Obligation: To comply with regulatory, legal, and tax obligations.

5. Your Rights Under Applicable Data Law

Subject to applicable law, you have the following rights regarding your personal data:

– Right of Access: You may request confirmation of whether we process your personal data and access a copy.
– Right of Rectification: You may request correction of inaccurate or incomplete data we hold about you.
– Right to Erasure: You may request deletion of your personal data, subject to applicable retention obligations.
– Right to Restriction: You may request the restriction of processing under certain conditions.
– Right to Data Portability: Where processing is based on consent or contract, you may request a copy of your data in a machine-readable format.
– Right to Object: You may object to processing based on legitimate interests or for marketing purposes.

To exercise any of the above rights, please contact us at [email protected].

6. Security Measures

We implement robust technical and organizational measures to protect your personal data, including:

– Data encryption in transit and at rest
– Role-based access controls and user authentication
– Secure backup systems and failover protection
– Employee training on data protection and internal risk management procedures

Although no digital system is completely immune to threats, we take commercially reasonable steps to ensure a secure browsing and transaction experience on viperstripesdirect.com.

7. International Data Transfers

Where your personal data is transferred outside of the European Economic Area (EEA) or other jurisdictions with equivalent protections, such transfers are conducted in accordance with standard contractual clauses, adequacy decisions, or other lawful mechanisms as permitted under GDPR and applicable laws.

8. Data Retention

Your personal data will be retained for no longer than necessary for the purposes we collected it for. Retention periods are as follows:

– Usage and Technical Data: 12–24 months for analytics and diagnostics
– Account and Profile Data: As long as your account remains active
– Transaction Data: 7 years for compliance with tax and legal obligations
– Communication Data: 36 months from last interaction
– Consent and Preference Data: Until you withdraw or modify your consent

Anonymized or aggregate data may be stored for longer durations for statistical and service improvement purposes.

9. Cookie Policy

We utilize cookies and similar technologies to enhance your browsing experience on viperstripesdirect.com. Cookies are categorized as follows:

– Essential Cookies: Required for core functionality such as shopping cart and secure login.
– Functional Cookies: Remember user preferences (e.g., language, region).
– Analytics Cookies: Help us understand user interaction and site performance using tools like Google Analytics.
– Performance Cookies: Improve site response times and optimize content delivery.

10. Cookie Management and Compliance

To comply with GDPR and CCPA requirements, you will be presented with a cookie consent banner upon your first visit to viperstripesdirect.com. You have the ability to:

– Accept or reject specific categories of cookies
– Update your preferences at any time via a dedicated cookie settings interface
– Configure browser-level cookie settings to further control data

We honor Do Not Track (DNT) browser settings where technically feasible.

11. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal data from this age group. If we become aware that we have inadvertently collected personal data from a child under 13, we will take prompt steps to delete it. Parents or guardians who believe we may have collected data from a minor under 13 should contact us at [email protected].

12. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our legal obligations or data processing practices. Substantive changes will be posted on viperstripesdirect.com and, where appropriate, notified to you directly through email or platform notifications.

You are responsible for reviewing the current version of this policy to stay informed of our data handling practices.

13. Contact

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

Email: [email protected]

We are committed to resolving privacy-related issues promptly and in accordance with applicable regulatory guidance.

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This Privacy Policy reflects our commitment to comply fully with privacy regulations including GDPR and CCPA. For any further clarification, please do not hesitate to get in touch with us.

© 2025 ViperStripesDirect, All Rights Reserved.